Company principal, Jeff Sotropa, is unusual in being highly proficient as both professional writer and graphic designer. The outlier next to these more creative expressions is his innate sense of strategy and how it shapes, defeats, or empowers organizations. The combination of these skills has led to award-winning campaigns and communications projects, including IABC Gold Quill, CASSIES, and Advertising & Design Club of Canada. But what matters more than all this is growth for our clients.
I'll never forget the day Carly Rae Jepsen became my constant reminder of what makes for – and doesn't make for – great school district websites and all they represent . . .
One might now say, thank you so much for that big steaming pile of illumination. But bear with me. It’s actually significant for organizations and businesses that a logo is not a couch . . .
You’re driving along the highway. It’s hot, and there are puddles of mirage on the tarmac. Traffic slows. And your trip just got longer signalled by the orange warning signs in the shoulder . . .
We've been specializing in education communications for 30 years, and K-12 websites for almost 20. There's a lot of talk out there about features and tech, but sustained success comes from elsewhere. Our solution for K-12 customers starts with empowering your people. You know that the best technology is worthless if your people don’t use it properly. That’s why our mindset is training first, and technology second. But before all this comes buy-in.
learn more
