Hindsights

"Call me maybe" and the power of buy-in

I'll never forget the day Carly Rae Jepsen became my constant reminder of what makes for – and doesn't make for – great school district websites and all they represent . . .

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A logo is not a couch

One might now say, thank you so much for that big steaming pile of illumination. But bear with me. It’s actually significant for organizations and businesses that a logo is not a couch . . .

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Will your branding theodolite topple…or stand strong?

You’re driving along the highway. It’s hot, and there are puddles of mirage on the tarmac. Traffic slows. And your trip just got longer signalled by the orange warning signs in the shoulder . . .

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Because schools are powered by people

We've been specializing in education communications for 30 years, and K-12 websites for almost 20. There's a lot of talk out there about features and tech, but sustained success comes from elsewhere. Our solution for K-12 customers starts with empowering your people. You know that the best technology is worthless if your people don’t use it properly. That’s why our mindset is training first, and technology second. But before all this comes buy-in.

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